Adobe® 2012 Mobile Consumer Survey Results

Using mobile sites, apps, and emerging technologies to get ahead

The proliferation of mobile devices and tablets continues to rise. In 2011, smartphone adoption alone reached 38% in the United States and is projected to grow to 48% in 20121. Mobile has become a long-term initiative for businesses, yet marketers are still finding their way on how to define, implement, and optimize their mobile marketing strategies. Results from the Adobe 2012 Mobile Consumer Survey show that consumers are using their smartphones and tablet devices to connect with brands in a variety of ways, but there is significant room for improvement in the user experience.

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