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Adobe® 2012 Mobile Consumer Survey Results

smart phone Using mobile sites, apps, and emerging technologies to get ahead

The proliferation of mobile devices and tablets continues to rise. In 2011, smartphone adoption alone reached 38% in the United States and is projected to grow to 48% in 20121. Mobile has become a long-term initiative for businesses, yet marketers are still finding their way on how to define, implement, and optimize their mobile marketing strategies. Results from the Adobe 2012 Mobile Consumer Survey show that consumers are using their smartphones and tablet devices to connect with brands in a variety of ways, but there is significant room for improvement in the user experience.

How to Use InDesign's Liquid Layout

layout There's an interesting article in InDesign Magazine about using the liquid layout in InDesign CS6. This sort of reminds me of the fluid grids in Dreamweaver CS6. I also like the way they created the navigation in this PDF file. Pretty cool.

CSS Summit 2012

CSS Summit 2012 , the same guys who put together the video conference from the Accessibility Summit hosted by OIT recently, are holding a 3 day video conference on CSS3, July 31-August 2, 2012 from 9AM to 4PM (CT).

There is a "meeting" option for purchasing tickets and Sam Singer has voiced interest in getting a group together to participate. If you are interested and/or willing to contribute to the cost of a group ticket, please contact Sam and let him know. If we have enough people interested to spread out the cost of the ticket, it may be possible to do this. Or, if you know of any department or group that may be interested in sponsoring this, as OIT did for the Accessibility Conference, please let Sam know. Thanks.

Notes From May Meeting

2011 MAX Sneak Peeks!

2011 MAX Sneak Peeks For the first time ever, all of the "Sneak Peeks" from this year’s MAX have been recorded and posted on Adobe TV! Many people say the sneak peeks are always the best part of going to MAX! If you weren’t at MAX you can now check them all out! You won’t want to miss Image Deblurring, Rubbadub, Local Layer Ordering, Video Meshes, and of course Monocle and Reverse Debugging. :)

Enjoying MAX 2011

MAX 2011

Left to right: Troy Hahn, Mary Hahn, Julie Faircloth, John Hartley

HTML 5 Animation Tools

HTML 5 You may already be familiar with Wallaby , Adobe's converter from Flash (.fla) to HTML 5 tool which has been available on for a couple of months now. There have been some good examples of using this in tandem with the new Flash capabilities in InDesign CS5+ to produce interactive and animated publications that can run on any platform including iOS devices. However, Adobe has just released something new called Adobe Edge, not to be confused with their video news magazine of the same name. This new Adobe® Edge is a web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3. It's definitely worth a look! For more see this article form Mashable with a video preview. 

Adobe Air App Challenge Sponsored by Sony - Win up to $130,000 for your app!

Win up to $130,000 for your Adobe AIR app for Sony Tablet!

Join Adobe and Sony for a webinar to learn about the exciting opportunities to bring innovative apps to Sony Tablet devices, including the just announced Adobe® AIR® App Challenge, Sponsored by Sony. Adobe and Sony are challenging developers, agencies, and content creators to build breakthrough apps for the upcoming "Sony Tablet" devices using Adobe AIR 3 and Adobe® Flash® tools. Enter for a chance to win $200,000 in total cash prizes, premium promotion on Sony Tablet devices, conference passes and paid travel to Adobe MAX, and more prizes. In the webinar you'll learn about the unique features of the Sony Tablet S1 and Sony Tablet S2, as well as how you can be one of the first to gain prerelease access to the tablets, the latest version of Adobe AIR runtime and tools and other benefits.

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